Parsippany-based Avis Rent A Car System LLC wants to help its business travel customers maximize their time away from home with preprogrammable leisure and business-related destinations and directions from its Web site, avis.com/mywhere2. Getting ahead (The Record)
Today, the majority of b2b search marketing programs are focused on lead generation. Prospects are driven to landing pages where they register for white papers, demos, webinars, and other informational assets. A certain percentage of these registrants become sales leads, and ultimately customers. While lead gen programs do produce inquiries, this type of campaign may be short-sighted in ... B2B search Marketing: Measuring Success Beyond Conversions (search engine Land)
Cindy McMahen has been the principal of an interactive agency specializing in search marketing since 1997. Nexus Interactive has since incorporated its search engine marketing activities into search marketing PROS, Inc. More News (Daily Bulletin)
"Turn Browsers into Buyers: Secrets for Turning an Internet Profit," a new book about website content positioning, was named one of three finalists in the Business: Marketing %26 Advertising category for this year's USA Book News' National "Best Books 2007" Awards. (PRWeb Dec 18, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/Q291cC1UaGlyLUVtcHQtQ3Jhcy1UaGlyLVplcm8 Website Content positioning Book is Finalist in USA Book News\' National Best Books 2007 Awards (PRWeb)
"Turn Browsers into Buyers: Secrets for Turning an Internet Profit," a new book about website content positioning, was named one of three finalists in the Business: Marketing %26 Advertising category for this year's USA Book News' National "Best Books 2007" Awards. Website Content positioning Book is Finalist in USA Book News\' National Best Books 2007 Awards (PRWeb via Yahoo! News)
search engine positioning -- More Then Just Work At Home People
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