Friday, February 16, 2007

Advertising Brands

Advertising Brands
If you don’t have a business degree, there is probably a lot you don’t understand about what is going on when you see a commercial or a name brand. Did you know that there are people out there who have a job that does nothing more than promote the brand of a certain product? Many larger companies have this position, and they know that advertising brands is an essential part of keeping a business new and vital, but at the same time familiar.
When advertising brands, a company is burning their logo or name into your mind. They are constantly trying to get their image in your brain. That way, when you need something, you are more likely to think of them first. If someone has done a good job advertising brands, they have imprinted an image in your mind that remains. If the company makes laundry detergent, they are trying to make sure that the next time you go into a store you will think of their brand first and that is what you are going to buy. If the company makes fast food, they want to be the sign you are looking for along the highway when you are hungry, or the place you drive though late at night when you get the munchies.
Sometimes, advertising brands is easy, and other times it is hard. You may think of brands like McDonalds or Tide first when you think of some of the most successful brands. Others like Pepsi or Coke also come to mind. These companies have been around for a long time, so there is a long term connection with that brand. This is a power they have behind them that can overcome any other type of advertising brands that others may try to do. Those others may succeed, but these companies know what they are doing and how to do it for longevity.
Advertising brands may seem simple enough, but it do not take much to derail a lot of hard work. If you think of companies that have gotten bad press, you probably think of something you have heard on the news about health or human issues. If someone gets sick in a restaurant, it is often hard for that company to overcome that. Though it is very possible with the help, advertising brands becomes harder when something negative has happened. They say there is no such thing as bad press, but I’m not sure that is true. Some things simply cannot be overcome.

Friday, February 2, 2007

Work At Home Parents

Work At Home Parent
How can we define a Work At Home Parent? Almost everyone is a parent, and everyone works, maybe from home…! A Work At Home Parent is a businessman or businesswoman takes care of children while working from home.
A businessman or businesswoman who conducts business at home may do so for a lot of reasons, despite reasons it gives one the flexibility to plan their time between business and family. The reasons could be numerous, but which parent would forego the opportunity of working their own hours all the while spending time with their children and family at the same time fulfilling social obligations. This class of entrepreneurs, the Work At Home Parents, also saves a lot in terms of time and money.
The main objective of a Work At Home Parent would be to integrate their business time with parenting responsibilities without a loss in income or opportunity.
This article deals with integrating entrepreneurship with parenting to the best possible effect and history of Work At Home Parenting.
The integration of entrepreneurship with parenting can be achieved by bringing together the use of time and space, accommodating parentage in business and flexibility.
Usage of time and Space: Taking children on business errands, scheduling activities when the children are resting and getting the children used to the concept of an office that accepts their presence.
Accommodating Parentage in business: Once your business acquaintances come to know that parentage is a priority with you, they would certainly accommodate with you in taking time for caring for children. As the children grow, taking their help to perform small tasks would certainly help in a Work At home Parent’s business. It would also help in children growing responsible.
Flexibility: Working your own hours will help a work at home Parent perform and work well since they can work at times suitable and in shorter spurts than in a continuous process.
History of Work At Home Parenting: The practice of integrating entrepreneurship with parenting has been in practice for a long time since the times of merchants and artisans. These classes of entrepreneurs worked closer to their homes, with children loitering in the background. Only the historical circumstances like Industrial Revolution distanced the children away from their parent’s workplaces. However the recent trends of dual working parents (due to economic compulsions) brought about a void in parentage, which in turn gave rise to the concept of work/life balance making Work at Home Parentage a viable and sensible proposition.