technology advertising

To assess advertising effectiveness, NeuroFocus uses electroencephalography, a "measurement of electrical activity produced by the brain as recorded from electrodes placed on the scalp." (wiki) AdAge has published the results of a study ... Nielsen Invests in NeuroFocus

New release: Brand New China, in which MIT's Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more) AdCamo Network Brands Web Page Backgrounds

As of today, Ringleader falls under the W2 umbrella of next generation companies offering a range of advertising, communications and marketing services to a long list of technology and healthcare clients. “Ringleader is the first mobile ... Ringleader Offers New Mobile advertising technology

In a recent poll, CMO’s have confirmed that 25% of their 2008 advertising budget has been reduced. The idea behind using metrics in planning any future-spend is to learn how to make “a lot out of a little. ... advertising Analytics: Doing more with Less

innerActive believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster, establishes a new benchmark for the ad-funded mobile entertainment industry. ... innerActive Mobile In-Game advertising Trial Generates 39%

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