Our next category in the 2007 Search Blogs Awards is that of Contextual advertising. When Google released AdSense years ago, on top of the blogging sensation and more affordable web hosting prices, it changed the way the web publishing business operated (and search arbitrage) and gave opportunity to almost anyone with a blog and an [...] ShoeMoney : Best Contextual advertising Blog of 2007 (Search Engine Journal)
THEN Date: March 30, 2007 Headline: 'AdDogs designed to take bite out of newspaper ad hassles' THE STORY AdDogs, a joint venture between Houston-based advertising agency Harger Howe %26 Associates Ltd. and Melbourne, Fla.-based advertising management software supplier Mactive Inc., has inked a deal to test three newspaper markets with "standardized advertising technology." AdDogs barks up the right tree with new advertising technology (BizJournals)
The HD Digital Radio Alliance, a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD Radio, and GSD%26M's idea City today announced plans to create a massive campaign to drive consumer adoption of HD Radio. GSD%26M\'S idea City Will Power Massive Campaign to Drive Consumers to HD Digital Radio (PR Newswire via Yahoo! Finance)
As traditional advertising agencies ponder their place in the era of Google's algorithms, YouTube's viral hits and clients' faltering confidence, few would think of a glow-in-the-dark dog-lead as the answer for an industry facing threats on all fronts. Ad men stamp their authority on brands (FT.com via Yahoo! News)
Wieden %26 Kennedy, the advertising powerhouse best known for its work with the shoe giant Nike, has been named the global agency of the year by the industry publication Adweek. Wieden %26 Kennedy wins global honor (BizJournals)
Nils Pratley: Any GCap shareholder who likes the idea of selling out at 190p a share almost had the wish granted yesterday Global ambition can push GCap up (Guardian Unlimited)
advertising idea -- More Then Just Work At Home People
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